The Aiex Playground is an ongoing artwork by the Norwegian artist Trygve Skogrand.
The artwork is an instagram account and a process.
We are surrounded by algorithms. Some subtly steer our lives, by suggesting what music to listen to, what tv-shows to watch. Others tell us what books to read, what news to believe. For an artist, being visible on social media is very important. To accomplish that, feeding the algorithms with videos, hashtags, text, images and a large work in "engangement" with other profiles is suddenly part of an artist's work. The "Aiex Playground" lets the algorithm play with themself instead.
The profile photo on the site, the profile text and the name of the "artist" is created by algorithms, based on input from the artist about what the account is.
Then the process: One algorithm creates random words. A second creates a picture based on these words. A third algorithm creates a text and hashtags based on these words. And the Instagram algorithm encompasses the result.